Infographic Inspired White Paper
This white paper educates content owners on how to use the right Social Media plaform as a low cost marketing tool for their business.
(Really) breaking down the science of social media.
Social Media is often seen as free access to potential customers, but how would you go about using these free channels strategically for your business? What are the differences between these platforms, and which one gives them access to the type of customer they are trying to reach?
This illustrated eBook compares the biggest networks side by side, hightlighting the platform's key differences, such as average age of users, size of playform, terminology etc. The design allows readers to easily learn the differences between the platfom, and which platform has the target audience they are looking for.
Aside the design of the white paper and most its assets, I also lead the direction towards the science theme.
Visual Design Art Direction