With the launch of Intelivideo University the basic knowledge of running and growing an online video business was made readily available to Intelivideo's clients, offering a big self-education resource full of helpful articles with valuable insight just for the taking.
My involvement in this specific project ranged from the UI design of the article platform, the implementation of it on Hubspot and the design and development of supporting informational image assets.
Break it down. And then some more.
In collaboration with the Marketing Strategist we reduced the amount of text in the provide copy to make it better suitable for infographics and eBook visuals. By pinpointing the core message of each article the main focus of the visual is established, everything else is deemed secondary.
How to grow sales
You know that you need people to go to your website to turn them into paying customers and you know a compelling CTA and a user friendly website will convert these visitors more easily. But, how do you get more direct traffic to your website and what should your direct traffic goal to be to get the conversions you need?
B2B (Business to Business) and B2C (Business to Consumer) are two completely different animals that come with their own type of approach. By listing the purchasing behaviors side by side in a five point knock-out list we can really show the differences between these two disciplines. And what is more suitable than a boxing poster for inspiration to illustrate this?
Streaming vs. Download
As a VOD (Video on Demand) platform we talk a lot about streaming and downloading, what's better and the confusion with the terminology. So what is the difference and what do you want to focus on as a Digital Content owner?