About Me

With 15 years of combined visual, UI/UX design and code experience in both agency and SaaS product environment, I blend my traditional Dutch Graphic Design discipline with the American drive for innovation. My natural problem-solving tendencies drive my focus to find and to solve pain points and produce beautiful end-products for our end-users in the process.

My experience can be roughly broken down in these three categories:

Visual Design User Experience Design Creative Development

Theme Directory restructure for Denver based Video On Demand platform: after
Visual Design - Designing assets across multiple platforms and types of media.

Designing Across Platforms

Visual Design

I was taught perfect blend of old-school print design — with no room for error and mandatory perfection — and simulteanously the flexibility and excitement of interactive media, as computers were making their way into the typesetting profession.

Over the years I have worked with a variety of clients ranging from small non-profits to big international companies, clients with a B2B focus and clients with a B2C audience on a variety of different media and platforms.

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Theme Directory restructure for Denver based Video On Demand platform: after
User Experience Design - Creating a predictable user experience by redesigning how it works on the back-end.

Designing how it works

User Experience Design

Good designs are intuitive and should feel familiar, because, how good is a design really if users do not like using it? Working closely with other stakeholders we find out together what the users need and what they are expecting. Afterall, there is a median where happy users meet happy clients.

Theme Directory restructure for Denver based Video On Demand platform: after
Creative Development - Turning designs into HTML/CSS, implementation and insight into the development process.

Translating In To Code

Creative Development

Since graduating in 2003 I have taught myself to code — originally in tables and framesets — and have since then transformed myself into a designer who can translate designs into HTML/CSS and implement them on a framework or integrate a CMS. A coding designer allows for quick, iterative design improvements to take place even during the build-out process. This wide skill set allows me to think through the build process, from ideation to release.

Theme Directory restructure for Denver based Video On Demand platform: after
From below sea level to altitude - Born and raised in the Netherlands, now living in the USA.

From below sea level to altitude

Bio

Currently I work and live in Colorado (USA) but have lived in several different places all over the world such as Australia, the Netherlands and Japan. In my free time I like to spend time outdoors, attempt one-off DIY projects and adventuring with my little family. I am fluent in English and Dutch.