SVOD Theme Development
With the shift in focus from transactional sales to a subscription based sales model, a big change was set in place for the themes on the Denver based VOD platform.
In 2016 I was asked to move from my marketing focused position and take on the sole responsibility of the platform's themes, as the new Creative Developer.
In this role I am responsible for the design, maintenance and the development of themes. I also lead the UI/UX efforts to continually improve the customer's experience and I work close with stakeholders to identify user needs.
...ready, ...set, ...HOLD ON?!
In my previous role I was mostly responsible for marketing efforts, such as graphic design and design and maintenance for the Intelivideo wordpress site. The initial assignment was pretty simple, there needed to be more attractive themes for the platform.
It became clear pretty quickly that though the number of existing (legacy) themes were far too few, they were too expensive — both in development time and in maintenance time — they had very little commonality between them.
"[legacy themes] were too expensive — both in development time and in maintenance time — they had very little commonality between them"
First things, first.
During competitor research we looked at some of the big players in the website and e-commerce theme space, to get a feel for the industry standard for theme structure and development. By normalizing the structure of the themes and their assets into a master theme structure (similar to the parent/child theme concept in the website theme space), both the development and the maintenance of these new themes would be reduced dramatically.
But how do we get there?
- Stabilize: Find and fix crucial bugs in legacy themes.
- Research: Establish master theme and design
- Development: Develop new master themes with model variations
- Retire: Move existing clients off legacy themes.
Predictable and Familiar
By normalizing the pages that are involved with finding, purchasing, consuming content and account management the Master User Flow is established. This user flow aims to honor the principles of Nielsen’s Heuristics to ensure a pleasant, predictable experience for the user.
"This user flow aims to honor the principles of Nielsen’s Heuristics to ensure a pleasant, predictable experience for the user"
This Master User Flow also needs to be able to respond to the different variations possible depending on pricing type, product type and delivery type. These variations have been documented in the Master User Flow research process and the expected theme behavior based on these preferences specified by the client.