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Rio Grande Mexican Restaurant Logo Redesign

A new logo for the Rio Grande Mexican Restaurant that would work across different types of media.

Instead of a total redesign of the Rio's iconic logo I recommended simplification instead. The final result was this beautifully simplified, legible version that would work on print and digital while preserving the majority of its rich brand history.

*Credits This project was designed under contract of Fusionbox.

Rio Grande Mexican Restaurant logo refinement - before
Rio Grande Mexican Restaurant logo - Before (featuring the trace of their neon sign)
Rio Grande Mexican Restaurant logo refinement - after
Rio Grande Mexican Restaurant logo - After (legible, but still featuring their iconic neon sign lettering)