Rio Grande Mexican Restaurant logo refinement by European Identity Designer Esther Ball-Babois based in Louisville Colorado.

Rio Grande Mexican Restaurant Logo Redesign

A new logo for the Rio Grande Mexican Restaurant that would work across different types of media.

Design

Instead of a total redesign of the Rio's iconic logo I recommended simplification instead. The final result was this beautifully simplified, legible version that would work on print and digital while preserving the majority of its rich brand history.

Rio Grande Mexican Restaurant logo refinement - before
Rio Grande Mexican Restaurant logo - Before (featuring the trace of their neon sign)
Rio Grande Mexican Restaurant logo refinement - after
Rio Grande Mexican Restaurant logo - After (legible, but still featuring their iconic neon sign lettering)

*Credits This project was designed under contract of Fusionbox.