Summit: Social Theme for VOD platform
Suitable as an extension of the brand or to serve as a primary selling point, this theme breaks the Video On Demand delivery theme mold.
My involvement included UI/UX Design of the theme, target research, Front-End Development in HTML5, CSS3, Bourbon.io Neat, Liquid on Ruby with a dash of jQuery.
One size fits all? Not usually.
Most of the original themes offered on the platform were designed and developed for an actual client and therefor specifically tailored to their wishes. More often than not the majority of the clients that Intelivideo was on-boarding afterwards were mostly just retro-fitted on those themes and were hard to customize.
Nice to meet you (soon).
Research revealed that the majority of the clients in question were mostly personalities such as fitness trainers with an already active social presence.
With the theme focus in place we found the website standards for these type of clients to be blog like with a very heavy social integration. In order to allow the Summit theme to adapt to their brand some of these dominant features were integrated allowing for the Video on Demand side of their business to integrate gracefully.