Fitness Together Usability Website design by Design KungFu designer Esther Ball-Babois, Louisville, CO

Fitness Together Website Redesign

url: http://www.fitnesstogether.com

This project was not the typical redesign project. In fact, the previous design that Fusionbox completed, was so successful that had to shift the focus from potential Franchisees to potential new members.

Design

Even though our target audience is primarily female, ranging from 25-40 years old, we don't want to exclude the male population and appeal to all fitness levels. Even though Fitness Together did not have solid Brand Standards, they do have a direct mail campaign and other print materials in place. I used these pieces as building blocks to make their site compliment their already existing identity.

Fitness Together Usability Website Design: home page
Home Page With fresh bright colors, inspiring and motivating imagery I switched this Fitness Franchise's focus from potential Franchisees to new possible members.
Fitness Together Usability Website Design: internal page
Internal Page The light design carries over into the internal pages.

Functionality

As the new website makes a shift to focus on consumers, different features have been added such as health calculators such BMI and Caloric Intake.

Fitness Together Usability Website Design detail: Related Marketing
Consistent designed in line with their existing marketing materials.
Fitness Together Usability Website Design detail: Calculators
Calculators to calculate health related data.
Fitness Together Usability Website Design detail: Find a Location
Find a Location with a clickable state map
Fitness Together Usability Website Design detail: Trainer Bio
Trainer Bio to introduce the approachable trainers.

*Credits This project was designed under contract of Fusionbox, Inc.