Fitness Together Website Redesign
This project was not the typical redesign project. In fact, the previous design that Fusionbox completed, was so successful that had to shift the focus from potential Franchisees to potential new members.
Even though our target audience is primarily female, ranging from 25-40 years old, we don't want to exclude the male population and appeal to all fitness levels. Even though Fitness Together did not have solid Brand Standards, they do have a direct mail campaign and other print materials in place. I used these pieces as building blocks to make their site compliment their already existing identity.
As the new website makes a shift to focus on consumers, different features have been added such as health calculators such BMI and Caloric Intake.
*Credits This project was designed under contract of Fusionbox, Inc.